Marketers have many more channel tools available to them these days than they did even just a few years ago. The Best Email Marketing Practices in 2022 And you'll probably want to integrate with other back-end systems, such as the accounting system, the customer relationship management (CRM) system, and the inventory management system.
Email marketing tools can also help you segment your subscribers by demographic slices and engagement levels. Others might want to tie their emails directly to their product and sales engines, so they can provide special offers and deals to recipients.Įach approach requires different tools for creating the source email and sending it to recipients. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated subscriber community. Many of the solutions in this roundup have affordable starter plans, and some even offer onboarding services for new customers.Įmail marketing can take several forms. The good news is that it doesn't cost much to get started, nor is it an arduous undertaking. Options range from text-based template solutions that marketers can quickly make their own to more complex HTML or JavaScript templates.
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